Maximizing Online Fundraising Potentials
Maximizing Online Fundraising Potentials
This report explores practices and strategies that are used to design websites and social media marketing approaches for the purposes of fundraising. It reviews the literature on the subject to understand what brings individuals to donate, and identifies best practices for engaging donors and sharing success stories. It was prepared to inform decisions at St. Joseph's Health Centre in Guelph with respect to the design of fundraising websites and social media marketing approaches.
Read the literature review:
Product(s):
Project Partner(s):
St. Joseph's Health Centre
Program(s):