Skills for Research Impact Session 6: Social Media Engagement

Date and Time


University of Guelph

UC 442

Guelph, ON N1G 2W1

The text "Skills for Research Impact: Social Media Engagement" on a blue background.


Presented by Melanie Parlette-Stewart, McLaughlin Library.

In the age of the web 2.0, it can feel essential to incorporate social media in your knowledge mobilization strategy. But how can you do this successfully – and efficiently? In this session, we’ll discuss the benefits and challenges of using social media to promote your work and engage your audiences. We will explore:

  • How to choose the right platforms for your goals
  • The importance of building your online identity
  • How to use your existing networks and partners to expand your reach
  • Tips and best practices for creating engaging social media posts

Participants are invited to bring laptops – the workshop will include hands-on activities.

This session is offered as part of the ‘Skills for Research Impact’ workshop series. You can register for the Social Media Engagement workshop here or, find more information on the research series here.

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