Skills for Research Impact Series: Principals for Working with the Media Workshop

Prepare for the next time the media calls! Join speaker Crystal Mackay, CEO, Loft32 and get familiar with practical information and tips to strengthen your ability to represent your work in interviews.

By the end of this workshop, participants will be able to:

• Explain why working with the media matters
• Describe how the media works and what journalists need
• Identify what to do when the media calls
• Anticipate common questions and prepare effective responses
• Apply practical tips, strategies, and advice for clear and confident communication