How is engagement different from 'outreach?'

Outreach has traditionally been associated with the dissemination of information to public audiences. Such dissemination has taken numerous forms but it is typically one-way communication rather than an exchange. Engagement implies a partnership and a two-way exchange of information, ideas, and expertise as well as shared decision-making.

(Jordan, 2007). Reprinted here with permission from Community-Campus Partnerships for Health.