Guelph KTT CoP: Tools for Research Communications
The digital age has transformed the way we consume information: we want it on a 24/7 outlet. This shift has manifested itself in the want for information to be at our fingertips – immediate and easily consumable. But, it’s not just immediacy that our audiences are looking for – it’s engagement. Benefit is gained from considering technology as a platform for engagement. Engagement increases the process of interaction, participation and thereby an opportunity to move research knowledge into action. To create engagement, research communications should tell a story.